Acquisition
DiscoverCU helps credit unions and eligible consumers find one another.
Eligibility Validation
Our credit union finder validates a potential member's information against your affiliated credit union field of membership to confirm which credit unions they are eligible to join. You never have to question whether someone is eligible again. Anytime a potential member completes our eligibility workflow, both the credit union and the member will be notified how the individual is eligible to join.
Built in Analytics
DiscoverCU tracks a user during their application process to determine where potential members are dropping off. The DiscoverCU dashboard displays analytics around the number of impressions, searches and leads allowing you to communicate the value you have created for your affiliated credit unions as a whole or individually.
Support Multiple Credit Unions
Our software allows you to specify a list of credit unions to be considered for possible matches when a consumer fills out the lead form. The chosen credit union is automatically notified and sent the person's information.
Fully Customizable
DiscoverCU can be easily integrated into your website with your branding guidelines. With multiple ways to integrate the software, setup couldn't be easier. The software allows you to collect the information you find important.
Increase Affiliate Membership!
HELP ELIGIBLE CONSUMERS DISCOVER THE CREDIT UNION DIFFERENCE
Maximize your marketing ROI through process improvement and data analytics. All the analytics you need to report to your affiliate credit unions are located in a central dashboard.
Understand your marketing results more thoroughly. With the ability to add your advertising tracking codes and pixels, you can track a potential lead from start to finish.
Comprehensively check a potential member's eligibility by answering a few questions. As field of membership rules change, it can be challenging to understand every way someone can join one of your credit union affiliates. Worry no more!
JoinCU
Grow your membership.
Eligibility Validation
JoinCU, our new member acquisition funnel, analyzes your field of membership against a potential member's information to confirm that they are eligible to join your credit union. You never have to question whether someone is eligible again. Anytime a potential member completes your eligibility workflow, you and the member will be notified how that individual is eligible to join your credit union.
Built-in Analytics
JoinCU tracks a user during their application process to determine where potential members are dropping off. The JoinCU dashboard displays analytics around the number of impressions, searches and leads to allow you to fine-tune your application and eligibility process with real-time data.
Higher Conversion Rate
Our software focuses on providing higher conversion rates for share growth, membership growth, and sales growth. With our centralized dashboard, your marketing team can track new leads, determine the source of the lead and better service potential new members.
Fully Customizable
JoinCU can be easily integrated into your website with your branding guidelines. With multiple ways to integrate the software, setup couldn't be easier. The software allows you to collect the information you find important.
Accelerate Your Growth!
HELP ELIGIBLE CONSUMERS FIND, JOIN, & BORROW FROM YOUR CREDIT UNION
Maximize your marketing ROI through process improvement and data analytics. All the analytics you need to report to your board are located in a central dashboard.
Understand your marketing results more thoroughly. With the ability to add your advertising tracking codes and pixels, you can track a potential lead from start to finish.
Comprehensively check a potential member's eligibility by answering a few questions. As field of membership rules change, it can be challenging to understand every way someone can join your credit union. Worry no more!
Credit Union Business Development Software
Improve prospecting, automate document creation and submission, benchmark business development activity against peers.
Select employee group (SEG) prospecting comes down to two categories: geographic and demographic data. Geographic prospecting refers to selecting potential SEGs from a list of companies that are close to one of your locations. How close these employers are, however, may not fit the demographics of the potential members you would like to market to. This is where demographics comes in.
Demographic prospecting can be separated into two groups: company and employee demographics. Company demographics focuses a prospecting search around a specific industry or current relationships to a current SEG such as a contractor. Employee demographics is a strategy of focusing on certain marketing personas and targeting those companies based on their employee profile. An example would be looking for a blue-collar worker that has a high credit score.
Once you establish the demographics your business development team will focus on, you should leverage a database to generate a prospecting list of potential SEGs. CUCollaborate has created a SEG prospecting tool that allows you to filter based on your preferred demographics to find SEGs that meet your ideal market.
Filter Database of Organizations
CUCollaborate's SEG Prospecting Tool contains a database of thousands of employers. You can sort through the database based on a variety of characteristics including: Employer name, type, number of employees and distance from one of your branches.
Determine if a SEG is Serviced by Another Credit Union
With our comprehensive database of credit unions' field of membership, you can determine whether a SEG is being serviced by another credit union as well as that credit union's name.
Export List of Potential SEGs
Once you filter through our database of organizations, you can export an excel document with all the existing information we have to support your prospecting efforts.
Backed by an amazing support team
We are always happy to help you solve whatever issues you may be experiencing with our credit union software. We will work with you to create an efficient process to add additional SEGs to your field of membership.
Simplify the SEG Application Process
With everything online, we can better ensure the accuracy of each application. You'll no longer have to manually complete any forms. With the option to customize your forms, your perspective select groups will complete the form with ease.
The select employee group application leverages our database of credit union branches, ATMs, field of membership, and our integration into CO-OP’s network of shared branches and ATMs in order to search for other credit union relationships. Find a match? We will generate the overlap letters for you.
We will correctly complete the appropriate 4015 form and dynamically generate a signed SEG letter, which will be sent to your business development team. Your team will then be given the next steps, as well as valuable information, such as the distance between your prospective select group and the closest service facility.
Field of Membership Eligibility API
Easily Determine All Of The Credit Unions A Person Can Join.
Common Data Points
Using commonly collected data such as home address, employer name, or even just an email address, our FOM Eligibility API can determine all of the credit unions a consumer is eligible to join and why.
Data Enrichment
Enrich your sales and marketing data including anything from email lists to credit triggers and pre-approvals, so you can match consumers with credit unions they are eligible to join.
Affiliate Marketplace
Strengthen your value proposition with credit unions. We show our credit union clients the number of opportunities to acquire new members, loans, or deposits they have missed out on.
Constantly Updated FOM Data
Never worry about changes to a credit union's field of membership. We update field of membership data on a regular basis to make sure you do not lose out on any opportunity.
Turn Your Data Into Sales
LEVERAGE YOUR DATA EFFICIENTLY
See the full picture from the beginning, so you’re prepared to reach the right people, make great first impressions, and nurture relationships throughout their lifecycle.
Build robust customer profiles for optimized engagement and prospecting efforts. With an accurate and complete customer profile in place, you can use predictive analytics to create personalized messaging that will resonate with your audience!
Increase website conversion and streamline lead follow-up while improving your marketing return on investment.
Credit Union Match
A Website That Helps Consumers And Employers Find And Join A Credit Union.
Eligibility Validation
JoinCU, our new member acquisition funnel, analyzes your field of membership against a potential member's information to confirm they are eligible to join your credit union. You never have to question whether some is eligible again. Anytime a potential member completes our eligibility workflow, both you and the member will be notified how that individual is eligible to join your credit union.
Built-in Analytics
JoinCU tracks a user during their application process to determine where potential members are dropping off. The JoinCU dashboard displays analytics around the number of impressions, searches and leads to allow you to fine-tune your application and eligibility process with real-time data.
Higher Conversion Rate
Our software focuses on providing higher conversion rates for share growth, membership growth, and sales growth. With our centralized dashboard, your marketing team can track new leads, determine the source of the lead and better service potential new members.
Fully Customizable
JoinCU can be easily integrated into your website with your branding guidelines. With multiple ways to integrate the software, setup couldn't be easier. The software allows you to collect the information you find important.
Accelerate Your Growth!
HELP ELIGIBLE CONSUMERS FIND, JOIN, & BORROW FROM YOUR CREDIT UNION
Maximize your marketing ROI through process improvement and data analytics. All the analytics you need to report to your board are located in a central dashboard.
Understand your marketing results more thoroughly. With the ability to add your advertising tracking codes and pixels, you can track a potential lead from start to finish.
Comprehensively check a potential member's eligibility by answering a few questions. As field of membership rules change, it can be challenging to understand every way someone can join your credit union. Worry no more!
Adding Select Employee Groups (SEGs)
CUCollaborate Has Developed A Software Solution For Streamlining The Process Of Adding SEGs.
A Better Way to Add SEGs
CUCollaborate has developed a software solution for streamlining the process of adding SEGs. It takes basic information from an online form that prospective SEGs fill out and uses it to automatically produce a SEG request letter, a letter for your Board of Directors to vote on, and a completed NCUA 4015 form. Please reach out to us if you have questions about this solution or want to start utilizing it to grow your credit union.
Call us today at (202) 831-2500 or fill out the form to learn more about how we can expand your field of membership by adding SEGs
Credit Union Business Development
Business development for SEG-based credit unions has long relied on developing relationships with employers and converting them into select employee groups. This usually includes reaching out to Human Resources departments, selling them on your credit union's services, and convincing them to send a letter requesting credit union service. Only then can a credit union apply to the NCUA.
The main problem with this approach is the same as with most credit union marketing. It requires people without knowledge of the credit union industry to take affirmative and sometimes complicated steps, in this case writing a request letter on company stationery. There is too much friction in this process, and while billion-dollar credit unions have the resources to walk SEGs through it, having to write a confusing letter can be an obstacle to most credit unions adding SEGs to their field of membership.
Select Employee Groups Defined
Though commonly referred to as Select Employee Groups or SEGs, these groups can share any common bond of association or occupation, not just a single employer. Common types of SEGs include:
Employees of a company
Employees of a government agency
Contractors who commonly work for the same company
Members of a church
Members of a fraternal association
Federal multiple common bond credit unions grow primarily through adding SEGs, though they can also expand using underserved areas. Most state chartered credit unions also operate by adding SEGs; depending on their specific state regulations they may even be allowed to have SEGs as well as a geographic area within their field of membership. Federal single common bond credit unions can add SEGs too, and in doing so, they may become multiple common bond.
The Adding Process
For certain cases, such as adding contractors who work for an employer already in a credit union's field of membership, a simple housekeeping amendment to the credit union's charter is enough. In most cases, however, the credit union must receive a letter requesting credit union service, and attach it to the appropriate form below to submit to NCUA.
For SEGs < 3,000 members: NCUA Form 4015-EZ
For SEGs 3,000 - 4,999 members: NCUA Form 4015-A
For SEGs > 5,000 members: NCUA Form 4015
The NCUA prefers submitting documents for SEGs <3,000 through their Field of Membership Online Application. Larger applications can be emailed to DCAMail@ncua.gov.
NCUA Rules and Restrictions
Because the statutory purpose of Select Employee Groups is providing access to credit union services for groups that don't have access otherwise, the NCUA imposes several restrictions on federal credit unions adding SEGs.
The SEG must be located within a reasonable distance of one of the credit union's service facilities. A reasonable distance is generally considered about 25 miles or less. Service facilities can include branches, shared branching networks, and some video-teller machines.
If it has more than 3,000 members, the SEG must submit a statement as to why it is unable to form a credit union itself.
If the SEG has 5,000 or more members and is already within the field of membership of another (non community chartered) credit union, the credit union must submit a letter from the overlapped credit union and a statement explaining why the benefit of adding the SEG outweighs the harm to the overlapped credit union.
Unless it has a low-income designation, a federal credit union cannot add an associational group formed primarily for the purpose of making people eligible for the credit union.
Unless an association is one of NCUA's 9 pre-approved types, it will have to submit a copy of its charter or bylaws for NCUA approval.
