GECU CASE STUDY
Learn how CUCollaborate helped grow GECU's field of membership from under one million potential members to over five million.
Download our case study on GECU's charter conversion and underserved area expansion.
Having attained a high level of market penetration within its community, GECU was looking for new, innovative ways to grow its field of membership.
However, under its state community charter rules, expansion options were severely limited by geography.
Step one: The conversion to a federal multiple common bond charter, allowing the credit union to surpass geographic restraints in both Texas and neighboring New Mexico.
Step two: The addition of seven underserved areas, completely redrawing the CU's service area.
GECU ultimately was approved for both the conversion and to add six underserved rural districts and one underserved local community with a combined population of 5.1 million.
Additionally, the credit union's entire original FOM remains eligible for membership.
"GECU and CUCollaborate made history together!"
—Crystal Long, GECU CEO
