Grow Membership Through Personal Loan Refinancing with NALN

This webinar highlights how personal loan refinancing can open new doors for credit unions striving to expand their membership base while addressing regulatory and community needs. Ben Hering, CUCollaborate’s Director of Partnerships, and Marco Rasic, President and CEO of NALN, led the session, offering practical strategies and real-world success stories to inspire actionable change.

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Key Topics

1. Leveraging Personal Loans for Membership Growth

Marco shared how NALN’s innovative personal loan refinancing offering enables credit unions to onboard new members, particularly from underserved and low-income areas. This approach creates an accessible entry point for consumers who may not qualify for larger lending relationships, fostering trust and engagement with the credit union.

2. Supporting CDFI and LID Goals

Through a robust integration with CUCollaborate’s software, NALN can identify members who meet CDFI and LID criteria at the application stage. This ensures that credit unions can align their lending strategies with regulatory requirements and community-focused goals while maintaining strong loan performance.

3. A Seamless Process for Credit Unions and Consumers

NALN emphasized their streamlined process for credit unions to adopt personal loan refinancing into their offerings. From targeted marketing campaigns to simplified underwriting and application workflows, NALN ensures that credit unions can confidently offer personal loans while minimizing operational overhead.

Highlights from the Discussion

Here are three standout points from the conversation:

1. Granular Field of Membership Alignment
   NALN’s integration with CUCollaborate’s data allows credit unions to tailor their lending efforts to specific regions and demographic groups within their field of membership. This hyper-focused approach increases the likelihood of meeting membership and lending goals.
2. Expanding Relationships with New Members
   Personal loan refinancing creates a pathway for credit unions to establish relationships with consumers through smaller, unsecured loans. These initial interactions often lead to long-term member engagement, including cross-selling opportunities for additional financial products.
3. Proven Success in Serving Underserved Areas
   NALN shared data revealing that over 50% of their current lending activities already serve consumers in CDFI-designated areas. Their established expertise in working with underserved communities ensures credit unions can confidently grow their presence in these critical markets.

Why Personal Loan Refinancing is a Game-Changer

As credit unions look to diversify their membership and lending portfolios, personal loan refinancing offers a unique opportunity. The flexibility of unsecured loans provides a way to engage with potential members who might not initially qualify for larger financial products, while still aligning with regulatory designations and community impact goals.

NALN’s end-to-end process, combined with their strong performance in auto and personal lending, makes them an ideal partner for credit unions aiming to achieve measurable growth in 2025 and beyond.

Next Steps for Credit Unions

If your credit union is interested in exploring personal loan refinancing or enhancing your lending strategies to support CDFI and LID objectives, CUCollaborate and NALN are here to help. Both organizations highlighted their commitment to providing tailored guidance, seamless integrations, and measurable results for credit unions of all sizes.

Want to Learn More?

Don’t hesitate to reach out to our team for a follow-up consultation or to explore how NALN’s solutions can work for you. Together, let’s create a brighter future for your credit union and the communities you serve.

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